Participation and great enthusiasm for the Japanese debut, after two years of pandemic, of Biopic at the International Interior Lifestyle fair in Tokyo edition 2021. The Italian startup presented its flagship products on a market with notoriously difficult barriers to entry, but thanks to its design and technology it was greeted with photos, applications and requests to purchase from shops, department stores, offices, as well as requests for collaboration from architects and construction companies. Negotiations have already begun with a number of companies interested in becoming exclusive distributors in the market. Once again Biopic has demonstrated that Italy remains an international reference point in the design sector but that it can also provide innovation in terms of technology and environmental sustainability. Biopic, the resilience company. The BioPic™ stand in the Pavilion of ICE Tokyo and theItalian Ambassador-designate to Japan Gianluigi Benedetti.